xRM – Use Microsoft Dynamics CRM as your development platform!

Microsoft CRM can be applied to many different uses. xRM is the underlying platform that allows Microsoft CRM to be applied to any type of organization and any type of relationship use.

xRM (Anything Relationship Management) is the natural evolution of CRM (Customer Relationship Management). In today’s dynamic business environment companies demand the ability to manage anything (X=anything), not simply relationships with customers. Because Microsoft CRM sits on the .NET platform, it is much more than a traditional CRM product. Instead, a better way to think of Microsoft CRM is as a rapid development application with out of the box CRM functionality, capable of instantly leveraging the .NET platform, and a vast array of our Microsoft applications.

While the C is equal to customer in CRM, X is equal to ANY relationship that needs to be managed, such as vendors, employees, prospects, dealers, as well as other types of business relationships including properties, assets, projects, grants, legislation, etc. The flexibility of the XRM platform components enables it to be leveraged in a wide variety of ways by many different organizations.

XRM enables organizations to rapidly create and deploy MANY relational LOB applications ON a single platform WITH shared resources & technologies.

Familiar Microsoft technologies give end-users a consistent experience across all LOB applications (Office/Outlook) and provide IT professionals with technology they know (SQL Server, Windows, .NET).

Power of choice ensures organizations get and use XRM the way they need it. Whether it be on-premise or on-demand, subscription or license (now available on Application Platform Agreement (APA) for licensing), Outlook or web, the power of choice ensures it fits customers environment and budget.

Enterprise-class capabilities through highly scalable multi-tenancy for efficient management of multiple large-scale LOB applications in a single environment

Point & click customization allows each LOB application to be completely built (relational data model, process automation, user experience…) and maintained through a point & click interface. .